Using Social Media for Professional Networking

We live in a world where social media is the epicenter for garnering attention. Small businesses grow their presence through Facebook, entrepreneurs expand their fan base through Instagram and TikTok, and employers search for the best candidates through LinkedIn and Twitter. Therefore, you want to make sure your online presence is professional. Whether that means deleting all of the old photos from college parties or creating a new profile entirely, you should start utilizing social media for professional networking, now.

Digital Ghost

You have heard it before: what you put online can potentially be there forever. This reminds us that how we represent ourselves in the online world is important to our potential careers and goals. Even when photos, status updates, and links are deleted from the internet, they are often connected elsewhere online and may resurface anytime.

Your Resume is Enhanced by Your Online Presence

Your resume no longer solely speaks for your professionalism, education, and experience. Enhancing your online persona will heighten your chances of landing your dream job. As you already know, the internet is a part of ourPerson holding smartphone everyday lives. Companies don’t just want to know what you look like on paper; they want to know what you look like in your everyday life. Hiring managers want to see personality, responsibility, leadership, and good decision-making skills when they find your social pages.

Paint a Positive Self Portrait

We live in a world in which first impressions are crucial. Our image can make or break us. Strive to always maintain a professional appearance and to maintain a positive and professional reputation at work. This includes personal websites, such as Facebook, Twitter, and Instagram. Don’t let hiring managers make assumptions about you based on those photos you were tagged in years ago. Choose your profile pictures, posts, and retweets carefully. Seize the opportunity to control how you (re)brand yourself through social media.

Privacy is Underrated

Manage your online image by carefully picking and choosing which statuses and photos are made public. While your friends and family might be interested in seeing your beach photos, a potential employer may not care to sort through these updates as they learn about you.

Your Connections are More than a Number

Do not think of your connections as simply networking opportunities. You can learn from your connections. With LinkedIn, you can study what your connections are researching, see what others are writing about, and understand what the competition has to offer. If you are lucky enough to make a connection with someone willing to give you advice or serve as a mentor, then you will have an edge over others with the same credentials.


Twitter is a great way to show and display your expertise. Flex Jobs states that you can expand your network and make sure people know about your expertise when you post updates and use others’ Twitter handles. You may also want to network with other job seekers through weekly conversations like #jobhuntchat or #careerchat. Don’t miss out on using Twitter as a potential networking avenue.


Don’t be embarrassed to admit you are on the job hunt. Flex Job states, “Since most people prefer to considerphoto of couple talking while holding a laptop and an ipad Facebook a ‘personal’ network, it’s a challenge to make the most of the fact that many people use it to find professional candidates. The solution is to make public status updates.” While your friends and family might not immediately know of any openings, they will likely think of you if a position opens. This enables your Facebook connections to help you network. Opportunities may arise where you least expect. It is also helpful to post articles, concepts, or ideas related to your areas of expertise or interests.


LinkedIn is one of the top professional social media resources used by companies, managers, students, and professionals. Regardless of your current employment status, crafting an impressive LinkedIn profile is a key component to future success. Perfecting your LinkedIn profile takes more than posting an attractive resume. Users should also fill out the summary and interests sections. You have a chance to show your creativity and personality, so use this to your advantage.

Introvert Opportunities

Social media is a great avenue for introverts to build professional contacts. While meeting professionals at a job fair might sound overwhelming, contacting professionals and potential employers via the web can be less stressful. Communicating through your screen gives you time to craft and perfect résumés, emails, and responses.


Social networking takes time and effort, and today’s up-and-coming professionals should be aware of the advantages and disadvantages of maintaining their pages. Properly maintaining an online image is crucial to success in today’s job market.

Want More Job-Hunting Tips? Visit Career Services.

If you need help finding the perfect career, Florida National University students and graduates should visit the Career Services department for more help and information. Not yet an FNU student? Apply today. Not only will you be on your way toward a rewarding career, but you will also have access to our career services, along with other services that are available to our students and alumni.