With a Bachelor of Science in Marketing and Sales from Florida National University, your resume may not only get the attention of employers but also put you in a more favorable career situation. Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. To learn what you can do with that degree from FNU, then read on. If you’re ready to get your career started, contact us for more information!
How to Get Into Marketing
Marketing is a core element of all organizations and, therefore, opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organizations, such as charities, local government, and higher education institutions. Most companies use traditional marketing methods alongside developing digital and social media channels.
Marketing and Sales Degree
Marketing Master’s Degree
FNU offers a Graduate Certificate in Marketing. This certificate provides the key marketing components and the knowledge of the tools, technology, and tactics needed to successfully market goods and services. The areas focused on are Services Marketing, Consumer Behavior, and International Marketing
Marketing Bachelor’s Degree
The purpose of the Marketing and Sales Degree program is to provide students with an understanding of the basic structures and processes in marketing and the skills necessary to be able to analyze and solve marketing problems and opportunities.
The program also provides a foundation for graduate programs and prepares students for careers in marketing. Florida National University awards a Bachelor of Science Degree in Marketing and Sales upon completion of the program.
The program also prepares students to pursue advanced certifications in marketing such as the Certified Professional Marketer (CPM-American Marketing Association).
Is a Marketing Degree Worth It
An interesting aspect of marketing and sales careers that should not be overlooked is how resilient they have been over the last two decades. By now, we have all become too familiar with the decline of newspapers and print magazines, not to mention that cord-cutting trend among members of younger generations who prefer internet streaming to cable television. There is also the matter of podcasts taking over the privileged media spot once held by radio.
As can be expected, these matters have a significant impact on advertising, marketing, and sales, and this is taken into account by the Bureau of Labor Statistics when formulating the job outlook for professionals in these fields.
If anything, the downturn of traditional media channels as they transition to the internet has only resulted in an increase in promotional and sales opportunities. On the other hand, and since digital advertising dominance is just starting, certain brands are finding out that their promotional efforts on traditional media are still paying off.
What Can You Do With a Marketing Degree
Right now, there’s a huge need for savvy marketers who can position organizations to understand, leverage and capitalize on all the powerful things digital has to offer.
More importantly, in today’s high-tech society, the next big thing is always right out in front. So companies big and small, agencies, internet marketers and eCommerce retailers need well-prepared college graduates who can help them build community, draw qualified traffic, influence followers and deliver a return on investment (ROI).
Smart individuals who have an interest in business will often gravitate towards marketing because they know that they can leverage their degrees into many career opportunities. Marketing and sales are business processes that aim to solve problems. A company that needs to increase leadership and visibility within specific sectors will likely resort to marketing as a strategy.
Products and services often begin at a conceptual stage that ultimately seeks to reach consumers through promotion or direct sales, and this is when marketing professionals come in. It is generally easier for marketing professionals to go into management than for other business majors to shift towards promotion.
Marketing Specialist Salary
In 2019, a marketing manager employed at a top advertising agency can make more than $120,000 per year. Even the lowest 10 percent of marketing managers can expect to earn about $48,000 per year, and the job security in this field is even more enticing.
Marketing Degree Job Outlook
Marketing, advertising, and sales are professional fields inherently required to move at the speed of technology innovation, and this is good news for prospective students concerned about their career outlook.
In the United States, the marketing and sales fields typically encompass advertising and public relations as related specialties; the overall employment of these professionals from now until the year 2026 is expected to grow about 10 percent, which is higher than the average demand for all occupations.
To get more information on FNU’s Marketing programs, contact FNU’s admission department to schedule an appointment with one of our academic counselors today.