Graduation Requirements (A Minimum of 120 Credits)

The purpose of this program is to provide students with an understanding of the basic structures and processes in marketing and the skills necessary to be able to analyze and solve marketing problems and opportunities. The program also provides a foundation into graduate programs and prepares students for careers in marketing. Florida National University awards a Bachelor of Science Degree in Marketing and Sales upon completion of the program.

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General Education Requirements (38 Credits)

COMMUNICATIONS (9 CREDITS)
Credit Hours
  • ENC 1101
    English Composition I **
    3
  • ENC 1102
    English Composition II **
    3
  • SPC 1017
    Fundamentals of Oral Communication
    3
HUMANITIES (6 CREDITS)
Credit Hours
  •  
    6
BEHAVIORAL/ SOCIAL SCIENCE (6 CREDITS)
Credit Hours
  • ECO 2013
    Principles of Macroeconomics
    3
NATURAL SCIENCE (7 CREDITS includes 1 Lab. hour)
Credit Hours
  •  
    7
MATHEMATICS (10 CREDITS)
Credit Hours
  • MAC 1105
    College Algebra I **
    3
  • STA 2014
    Introduction to Statistics**
    4
  • MAC 2233
    Calculus for Business**
    3
COMPUTERS (7 CREDITS)
Credit Hours
  • CGS 1030
    Introduction to Information Technology
    4
  • CGS 2511
    Spreadsheet Applications for Business
    3
  • SLS 1501
    College Study Skills
     

CORE REQUIREMENTS ( 55 CREDITS)

Lower Level Courses ( 22 CREDITS)
Credit Hours
  • ACG 2003
    Principles of Accounting 1
    3
  • ACG 2003L
    Principles of Accounting Lab.
    1
  • ECO 2023
    Principles of Microeconomics
    3
  • FIN 2000
    Survey of Finance
    3
  • MKA 2021
    Salesmanship
    3
  • GEB 2430
    Ethics & Social Responsibility
    3
  • MAN 2021
    Principles of Business Management
    3
  • MAR 1011
    Principles of Marketing
    3
Upper Level Courses (33 CREDITS)
Credit Hours
  • MAR 4830
    Product and Pricing strategies
    3
  • MAR 3156
    International Marketing
    3
  • MAR 3334
    Sales, Advertising, and Promotions
    3
  • MAR 3503
    Consumer Behavior
    3
  • MAR 4836
    Marketing Research**
    3
  • MAR 4203
    Marketing Channels & Logistics
    3
  • MAR 4231
    Retail Marketing
    3
  • MAR 4641
    Marketing Analytics**
    3
  • MAR 3700
    Digital Marketing
    3
  • MAR 3236
    Social Media Marketing
    3
CAPSTONE (3 credits)
Credit Hours
  • MAR 4804
    Marketing Strategy Capstone Course
    3
ELECTIVES (27 credits )
Credit Hours
  • GEB 3213
    Business Communications
    3
  • MAN 3605
    Cross-Cultural Management
    3
  • GEB 3373
    International Business
    3
  • MAN 3342
    Supervisory Skills
    3
  • MAN 4441
    Negotiation & Conflict Resolution
    3
  • MAR 4403
    Sales Management
    3
  • MAN 3504
    Operations Management
    3
  • MAR 3712
    Health Care Marketing
    3
  • MAR 3841
    Service Marketing
    3
  • MAR 4330
    Brand Marketing
    3
  • MAR 4713
    Tourism & Hospitality Marketing
    3
  • MAR 4941
    Marketing Internship
    3
  • MAR 3860
    Customer Relationship Marketing
    3
  • MAR 4661
    Entrepreneurial Marketing
    3
  • MAR 4701
    Mobile Marketing
    3

** This course has prerequisites; check courses descriptions.

MAR 1011 is a pre-requirement for all Marketing courses.
STA 2014 is a pre-requisite for marketing research course
CGS 2511 is a pre-requisite for MAC2233 Calculus for Business and Marketing Analytics courses
ACG 2003/l is a pre-requisite for CGS2511 Spreadsheet Applications for business

The program also prepares students to pursue advanced certifications in marketing such as the Certified Professional Marketer (CPM-American Marketing Association).

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