Written by FNU
Mr. Jose Alonso is the Social Media/Marketing Specialist for Florida National University (FNU). Mr. Alonso creates, aggregates and generates content for Facebook, LinkedIn, Twitter, YouTube, Google+ and other social media networks. He monitors and measures performance of the social media sites to see which ones are the most effective in promoting the University’s mission objectives. In addition to his social media duties, Mr. Alonso works with an online marketing agency to promote the university via SEO, SEM and PPC. Also, Mr. Alonso oversees FNU’s TV, radio, print and outdoor advertising efforts. Recently, Mr. Alonso was tasked with developing the name for FNU’s men’s college basketball team. After researching for a name that captured the University’s Spanish heritage as well as the local community’s history, Mr. Alonso came up with “Conquistadors”. This name with a few others was voted upon by the FNU community. “Conquistadors” won with more than 40% of the votes. Mr. Alonso has been featured in online periodicals such as Salon and Haggard and Halloo.